Understand customer needs
Start With What We Know
We use our client’s data and knowledge plus BIC’s secondary market research as a starting point.
Add Original Research
We gather industry benchmarks and expert opinion from all possible sources. We conduct original market research as needed.
Analyze the Consumer Trends
Extensive consumer trend analysis by determining key customer drivers in your category in target global markets.
to identify businesses that achieve
key customer drivers
Discover Innovative Business Concepts
Our search discovers existing innovative businesses that achieve the key customer drivers that could unleash future opportunities.
Profiles of Innovative Businesses
BIC’s data base allows us to accumulate and assess a long list of innovative business profiles.
Key Business Concepts
We determine the key business concepts demonstrated by the best of the innovative businesses.
to pilot NEW BUSINESS MODELS
with high revenue potential.
New Business Models
We create new business models using Key Business Concepts as the building blocks.
We assess and rank the new business model concepts according to their ability to achieve your Business Objectives and key consumer needs.
We reliably project total market revenues and your estimated share of new business models based on available data and BIC formulas.