BIC’s Unique Process for Business Innovation

BIC’s Unique Process for Business Innovation. Combining the power of both market driven and technology driven innovation.

Understand customer needs

and wants

Start With What We Know

We use our client’s data and knowledge plus BIC’s secondary market research as a starting point.

Add Original Research

We gather industry benchmarks and expert opinion from all possible sources. We conduct original market research as needed.

Analyze the Consumer Trends

Extensive consumer trend analysis by determining key customer drivers in your category in target global markets.

to identify businesses that achieve

key customer drivers

Discover Innovative Business Concepts

Our search discovers existing innovative businesses that achieve the key customer drivers that could unleash future opportunities.

Profiles of Innovative Businesses

BIC’s data base allows us to accumulate and assess a long list of innovative business profiles.

Key Business Concepts

We determine the key business concepts demonstrated by the best of the innovative businesses.


with high revenue potential.

New Business Models

We create new business models using Key Business Concepts as the building blocks.

Business Attractiveness

We assess and rank the new business model concepts according to their ability to achieve your Business Objectives and key consumer needs.

Financial Success

We reliably project total market revenues and your estimated share of new business models based on available data and BIC formulas.