Characterize and prioritize
unmet market needs
Market Research Data
We use our client’s data and knowledge plus BIC’s secondary market research as a starting point.
Add Original Research
We gather industry benchmarks and expert opinion from all possible sources. We conduct original market research as needed.
Analyze the Consumer Trends
Extensive consumer trend analysis by determining key success factors in your category, as well as similar categories.
to direct the search for attractive
segments or product categories
Identify White Space
Map opportunity zones in terms of market needs vs. delivery capability to identify attractive segments or product categories.
Search for Market Opportunities
BIC’s data base allows us to accumulate and assess a long list of high potential market opportunities.
Assess Market Opportunities
We thoroughly profile short list opportunities and rank them according to your criteria.
to enter NEW MARKETS or
We define new Benefit Areas that meet or exceed unmet market needs and provide a competitive opportunity.
We assure that the opportunities can be viable in the real world because they are based on feasible technology.
We reliably project total market revenues and your estimated share based on available data and BIC formulas to quantify big hits.