BIC’s Unique Process for Market Innovation

BIC’s Unique Process for Market Innovation. Combining the power of both market driven and technology driven innovation.

Characterize and prioritize

unmet market needs

Market Research Data

We use our client’s data and knowledge plus BIC’s secondary market research as a starting point.

Add Original Research

We gather industry benchmarks and expert opinion from all possible sources. We conduct original market research as needed.

Analyze the Consumer Trends

Extensive consumer trend analysis by determining key success factors in your category, as well as similar categories.

to direct the search for attractive

segments or product categories

Identify White Space

Map opportunity zones in terms of market needs vs. delivery capability to identify attractive segments or product categories.

Search for Market Opportunities

BIC’s data base allows us to accumulate and assess a long list of high potential market opportunities.

Assess Market Opportunities

We thoroughly profile short list opportunities and rank them according to your criteria.

to enter NEW MARKETS or

PRODUCT CATEGORIES

Market Success

We define new Benefit Areas that meet or exceed unmet market needs and provide a competitive opportunity.

Technical Success

We assure that the opportunities can be viable in the real world because they are based on feasible technology.

Financial Success

We reliably project total market revenues and your estimated share based on available data and BIC formulas to quantify big hits.