Understand customer needs
Start With What We Know
We use our client’s data and knowledge plus BIC’s secondary market research as a starting point.
Add Original Research
We gather industry benchmarks and expert opinion from all possible sources. We conduct original market research as needed.
Analyze the Consumer Trends
Extensive consumer trend analysis by determining key success factors in your category, as well as similar categories.
to direct an active search for
novel technology solutions
Active Technology Search
We meticulously conduct a 360 degree technology search and profile those that achieve our success criteria
We determine if technologies are attractive using BIC’s proven framework that addresses competitive impact, complexity, time to market, and access.
Data Base For Knowledge Mining
BIC’s data base allows us to accumulate knowledge that continuously raises the bar to rate a seed technology as a gem.
to create GAME-CHANGING
Meets or exceeds customer needs because BIC looks beyond present needs based on trends and key success factors.
We seek to assure viability in the real world because product concepts are based on assessed seed technologies, which we call gems.
BIC’s approach for Innovative product success integrates feasible technologies that meet or exceed real consumer needs.